The creator economy tech battle: Shorts steps up to TikTok

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Short-form fashion and beauty creators tell Vogue Business it is easier to drive revenue on Shorts over TikTok and Instagram Reels. Could Shorts win fashion and beauty market share from competitors?

A Guide to the Creator Economy - Shopify Canada

Bluzelle: Pioneering Innovation in the Evolving Landscape of the Creator Economy, by Bluzelle

shorts vs reels: Shorts vs Instagram Reels: The battle for dominance in digital content landscape - The Economic Times

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Shorts takes on TikTok in battle for younger users

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