Research: Tesco Is Cutting Prices On Branded Lines As Part Of EDLP Push

New data confirms that Tesco has been lowering prices on branded products as part of its shift towards an EDLP strategy. Research by Edge by Ascential for trade magazine The Grocer shows the retailer reduced the base prices of nearly 600 ambient SKUs over the period from early July until to 19 Augus

Analysis: How Tesco is tackling retail's three most 'significant uncertainties', Analysis

Morrisons replaces 'I'm cheaper' strapline with EDLP stance, News

The Positioning Playbook: The Winning Strategies That Work, by Shah Mohammed

Tesco escalates the supermarket price wars by cutting prices, Tesco

Topic 7: Pricing Considerations and Approaches T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER A)

Full article: Wal-Mart's entry into Japan as discussed in three domestic trade journals

Loblaw

Tesco slashes red meat and poultry prices in EDLP push, News

Differences in variable levels between Germany and Poland

Price Image Formation: When is HILO low?

File:Tesco Logo.svg - Wikipedia

Tesco Mobile Reveals New Brand Identity - Acquisition International

Tesco Super, Győr, Order online, Wolt

Tesco budget branded big shop costing £72.43 was 'like going back to 1980s prices' - Mirror Online

The Tesco brand was badly dented, but it will recover, says boss, Tesco